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A Story About continuity


Type: Family Apartment  

Location: Tel Aviv

Size: 150 sqm indoor 

Date: 2022

Photography by Dor Kedmi

Tel Aviv is a city in constant change. Therefore, we are used to seeing interesting situations like in our project. It is a building for preservation in the international style designed by the architect Carl Rubin from the 1930s. This building has a twin building adjacent to it by a common wall. Together they form one structure, similar to n shape. Passers-by actually see one building that is half preserved and renovated and half that is still not. The apartment itself is an interesting cluster of combinations - A connection between old & new, Bauhaus & eclectic, Tel Aviv & Paris - a bit like the owners of the house, a bit of everything…


A corridor is never just a corridor.
It’s an expensive pace and during our planning process it must have functions.

In our project there are a lot of functions in one hallway:
Secret entrance to the bedroom, electrical panel in a disguised "column", an entrance closet (for bags, coats, keys, etc.), which also includes a passage of light from a large window in the bedroom, a laundry closet, a utility closet…

Did we forget something?
Oh... and also paved with original flooring from the 1930s that was kept during the renovation of the house and an important design element in connecting two apartments that ends in a niche designed to  display beautiful items, art and lighting.


Every family, in every house, has the “entrance mess”. Bags, shoes, coats, umbrellas, keys, etc.

Planning the house entrance is an important element to help maintain ….. when everything has a place - putting the items in place already becomes a habit.

In our project we designed the entrance closet as part of a central carpentry cube, which also wraps around a bedroom and a laundry closet.

It contains racks and drawers for the small items, and designed with three striped glass doors - which allow us sneak peek to the colored items inside, while inside we chose a light orange color that connects nicely with the original flooring from the 1930s.

 It took us a while to realize that even though the room  is paved with the original floor of the house from the 1930s, you can go wild with the colors of the bathroom and not surrender to a quiet color. In the photo: We kept the original doors that were between the bedrooms and were renovated as an entrance to the new bathroom.
The floor and walls of the shower were coated with terrazzo molding and the walls were decorated with the exciting tiles of Mutina (which also took quite a bit of time to create their composition) and created an interesting continuation of the original flooring. Oh yes, and the sink was also kept from the original apartment and incorporated into new frames.


In our project, we designed a special room  for a special teenager.

Due to the narrow and long layout of the room, we designed a bunk bed that allows for sleeping, crouching and entertaining. She chooses where to sleep and where to entertain. once down and once up. Of course we used every possible cm for storage and shelves.

And by the way, this is the second room we planned for her, the first one was planned in our achad haam project when she was 10 years old and because of the space challenge, the bed there was also planned above the wardrobe. It’s interesting to see how ideas evolve.


Due to the fact that each of us comes from a  different discipline, the ability to imagine the chair that will be chosen at the end of the project, even in the first stages of planning, makes the final result very accurate.
We fantasized about this armchair in the very first stages of the project.

The armchair designed in 1984 by terje Ekstrøm Terje has become an iconic item and despite its strange appearance, it is very comfortable in any position you choose to sit in.

And maybe that's what attracted us to it so much - the endless possibilities and playfulness it allows. This is a principle that we, as designers, strongly believe in and try to incorporate into each of our projects.

The only thing we debated about is …. The color of course.

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